A lot of people are against buying expired domain names, but even they can’t argue that there a lot of benefits from doing so, like the big ranking that you can get from the get go and much more. If you are considering buying an expired domain name though, there are definitely things that you need to know before you make the purchase and in this article we will help you out with three of those things.
Ride The WayBackMachine On The Domain Url
This is probably one of the most important things that you should do before buying a domain name that has expired since this will show you what kind of website was running the domain name you are interested in before it expired. All you have to do is go to Archive and put on the domain’s URL and this will show you everything that you need to know about the previous site. This is important to do because if the previous website was used for something like spam, then there is a very good chance that that will harm you and your website.
Check The Website Trough MOZ Tools and Open Site Explorer
PA and DA stand for page authority and domain authority, respectively. The PA and DA are two very important factors that, when properly checked, will let you know what kind of state the domain name you want to buy is, meaning whether is of good quality and if it is worth it for you to even bother purchasing it. When you are checking these factors, we recommend you look for domain names that have a DA of at least 20+, ideally 25+. Anything below that, we’re afraid, is simply not worth the risk.
Don’t Forget The Spam Score
When creating a website or an online store, presumably you are doing it to make money. If the domain name you want to buy has been blocked by Google on its AdSense that means you cannot advertise, which consequently means you cannon make money. Luckily, there is a very simple way for you to check if the domain name you are interested in has been blocked. All you have to do is go on the AdSense checker tool, put in the domain name and the tool will notify you immediately whether it has been blocked or not.
Whether it is a good idea to buy an expired domain name or not, ultimately will be for you to decide. If you find a domain name that you like or have a good feeling about and you feel like you have made all the research you could, then go for it, and hopefully this article gave you an idea of a few more things you should look into.